Video Duration
1:38 Minutes
Render Time
1 Days 6 Hours

Client:

toofargon package design

Role:

Illustration, TYPOGRAPHY

Art Direction:

Dezi, DAVID BROMLEY

Constraints:

Recyclable, Minimalistic, and Educational

Deadline:

11/05/2020 - 11/26/2020

Application Use

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Objective

Package design is crucial for a company to develop a proper identity, separating them for alternative providers in the same field of work. It was critical to design a box with the environment in mind, helping people make the right decision when disposing of our packaging. All packaging is designed to entice the buyer with a logo reflecting humanity.  The overall shape resembles a pizza box, in a deliberate attempt to encourage people to discard it. Graphics and type are minimalistic drawing more attention to the overall message and crucial content. This allows the individual to feel a sense of awareness after opening the package.

Package Types
4 Varriations
Colour Type
CMYK
Time Taken
50 Hours

Overview

Too Far Gon is a collective of free thought, illuminating the problems our world is facing. Our goal, to supply our customers with high quality, unique, and affordable outfits. This is based on all things “beyond the point of no return”. We are a carbon conscious enterprise. Our garments will be sourced from high quality, organic material and the packaging will be fully biodegradable. We plan to break the capitalistic trend with transparent marketing and affordable luxury.

Process

Before initially developing this box key areas of research needed to be met, including organic material compositions, minimal yet impactful design, and incentive to recycle. The major factors all contributed in allowing this brand to identify itself in a strong confident manner. In addition, a custom definition was also created to help link slang terminology to proper English. In an attempt to make the statement more relatable and rationalized.

Frames Rendered
N / A

Outcome

It was critical to design a box with the environment in mind, helping people make the right decision when disposing of our packaging. All packaging is designed to entice the buyer with a logo reflecting humanity. The overall shape resembles a pizza box, in a deliberate attempt to encourage people to recycle it. Graphics and type are minimalistic drawing more attention to the overall message and crucial content. This allows the individual to feel a sense of awareness after opening the package.